When it’s 11:59
n e v e r g i v e u p
What We Do
11:59 brings people together to share their stories about never giving up. It has become a symbol that represents different things to different people. From hope to illness to athletics, 11:59 is a reminder to never give up, no matter what challenges you face.
Come share your 11:59 story.
The path of your life can change in a moment
The moment when you feel like giving up
The final struggle before reaching your goal
The final challenge separating you from success
The final minute before a brand new day
The moment when you must embrace the obstacles,
trust in your purpose, and believe in your strength
When it’s 11:59
Never Give Up!